{beauty board} purple haze

Purple is a little bit sugar, a little bit spice. On one hand, it's demure, dainty, and feminine - just a stone's throw from ultra-girly pink; on the other, it's bold, daring, and sultry. It's this versatility that makes it such an unstoppable color for eyes. A shimmery violet around the inner corner brightens; while a dark and dusty plum {I regularly use Too Faced's Voulez-Vous from the Boudoir Eyes Soft & Sexy Shadow Collection} lends a smoky, mysterious touch. Here, 5 amazing palettes for creating a bold, beautiful, ultraviolet gaze:

ONE: Rimmel London in PURPLE REIGN {$1.49} TWO: Lancôme in AMETHYST GLAM {$50.00} THREE: Yves Saint Laurent in 4 LILAC SKY {$58.00} FOUR: SEPHORA COLLECTION in 06 ULTRAVIOLET {$19.00} FIVE: NYX in XOXO, MONA {$7.99}

If you're iffy about purple eyeshadow because you: a} don't know if it will work for you {I promise it will}; or b} are unsure of how to use it, Rimmel London's Glam Eyes HD Eyeshadow in Purple Reign needs to be on your radar. The mini how-to on the back of the packaging makes application a breeze; and the price point makes it an affordable test drive option. Speaking of affordability...

...the NYX Love in Florence Eye Shadow Palette in Xoxo, Mona is fab if you're on a budget. The color payoff is incredible; and, bonus: it's a near-dupe for the luxurious Color Design 5 Shadow & Liner Palette in Amethyst Glam from Lancôme {which I highly recommend if you love shimmer}.

Yves Saint Laurent's OMBRES 5 LUMIÈRES - 5 Colour Harmony For Eyes in 4 Lilac Sky is one of my personal favorites. It's similar to Lancôme's Amethyst Glam; the difference being that it contains a matte purple shade that works so well in tying the pearly / shimmery violets and lilacs in the palette together. Last, but definitely not least...the MicroSmooth Baked Eyeshadow Trio in 06 Ultraviolet from SEPHORA COLLECTION. If you're not great at blending, this trio was made for you. The baked consistency makes it super easy to use; plus it allows for wet or dry application. In my opinion, this is one of the best all-in-ones available.

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xx

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