4.17.2012

Mary Jo Matsumoto Debuts Laid-Back Luxury...And I Need It!

“Luxury is the ease of a t-shirt in a very expensive dress.”
Karl Lagerfeld

Darlings, in a time of economic struggles the term luxury has taken on new meaning. What was once associated with glittering baubles, sparkling sequins, and noir hues has been re-imagined to fit in with a more laid-back lifestyle – one full of bright colors for added cheer, slouchy styles to combat the structure in other areas of one’s life, and textures that are soft to the touch. And one of the people I feel who is at the helm of this laid-back luxury is Mary Jo Matsumoto.

Many of you may remember Mary Jo Matsumoto from when I introduced you to her Pacific Coast Highway Nail Polish Collection back in December 2011; but before Mary Jo began making a name for herself in the beauty department, she was designing handbags which appeared on Oprah; were carried to the Oscars; featured in Cosmopolitan and Glamour; and sold in Bergdorf Goodman and Neiman Marcus. With the release of her latest Day Bag Line, she is returning to her carryall roots.

Like her nail polish collections, Mary Jo’s new Day Bag Collection is inspired by the Pacific Coast Highway both in color and ambiance. Each bag takes on a trait from the location it is modeled after – be it the PCH Bowler, which bears a beachy blue surf print (created by artist Alex Weinstein); or my personal favorite, the Ritz Cove Oversized Clutch, which blends together Sunshine Yellow, Tangerine, Fuchsia, and Navy colors to create the ultimate in summertime accessories. Yet one commonality each piece (from the Crystal Cove Knot Clutch to the Balboa Island Soft Tote with Turquoise Snake Handles) shares is its ability to not just transport your daily essentials from Point A to Point B; but to wiggle its way into your 24/7 wardrobe – sidling up to your cuffed denim for Sunday Brunch dates with your besties, or stealing the show as an accompaniment to your little black dress for evening affairs.

The Mary Jo Matsumoto Day Bag Line is laid-back luxury at its finest…and I need it! Don’t you? I’ve already told you which bag I’ve got my eye on; now I want to know which one you’re coveting. Do tell, dolls!


Fashionably yours!


Thanks to Mary Jo Matsumoto for the pictures.
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31 comments

Lisa said...

Gorgeous bags. Thanks so much for sharing. I love the color-blocked bags!

Blond Duck said...

Love the first pic--the dress and bag!

ellie said...

Love her bowlers. What a fascinating piece to have. Especially, the bright primary colors.

ivy's closet said...

The tote in the blue with the neon piping is so cool.

janettaylor said...

Love the first clutch!

FashionCherry said...

Hey! I like these fashion pics :) very lovely indeed. I haven't always been a huge fan of the clutch bag - but seeing all these neon colours coming into style makes me want one!

http://fashioncherry.co/tangerine-tango-is-hot/

meg said...

I'd be happy with any of her items. There is a certain elegance in all of her designs.

Natasha Hollerup said...

I really like the color blocked bowler bag in the second picture. I love when I have bags that can carry all of my stuff and the kitchen sink.

Couture Carrie said...

Love MJ and her bags, especially the bowler!

xoxox,
CC

Dancing Branflake said...

I am sooo in love with that tote! Goodness! I love the color and fabrics of these bags especially.

Rachel Danielle said...

The last one is simply darling!

Krysten @ Why Girls Are Weird said...

Love the colors!

Jennifer Fabulous said...

These are ADORABLE!!! I really love the bag and the second clutch. How did I not know about these?!?

Mary Jo at TrustYourStyle said...

Thank you Erika, for featuring my bags today! I really feel like you captured the essence of my new line. Many many thanks!

xoxo Mary Jo

Fashion art and other fancies said...

I agree with Karl's quote above. I'll have the second clutch please.

Long Lost Jewelry said...

Well said! Love these beautiful bags!

Tights Lover said...

I love these bags. The colors are so gorgeous!

hautepinkpretty said...

These bags are so fun & gorgeous! Xox <3 hautepinkpretty.com

Angelica N. said...

Mmm I'm liking this inspiration of hers! Produces great things. The colours are so vibrant...a great pick-me-up. Lovely bags!!

http://red-soledfashionista.blogspot.ca/

amy b.s. said...

i am so loving that first clutch!

Sherin said...

Those bags are gorgeous!! I love the turquoise clutch.

Theresa said...

I love the design and color with these bags! The knotted clutch is the perfect color xx

Midnight Cowgirl said...

Love the clutches!

Mimi said...

the colors are so pretty! :)

<3, Mimi
http://whatmimiwrites.blogspot.com/
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Grace said...

Love that quote! Those clutches are really cute, too!

Alexa said...

I LOVE Mary Jo and her bags! She has such an amazing talent! :) xoxo

MosaMuse said...

the second bag is cute :)
xo
MosaMuse

MosaMuse.blogspot.com

Natalie said...

the pants are amazing!

www.trendinginfashion.blogspot.com

Miss Caitlin S. said...

oh gosh, they are SO pretty, especially with the neutral pallet on the last girl. I think i would go with that one- the teal one!

monica said...

i love your definition of the new luxury. celine definitely personalifies it

Oh to Be a Muse said...

Spring is the perfect time for a colorful clutch!

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