Relationship with MLB Marks First-Ever Professional Sports League Licensing Agreement for OPI
OPI announces the launch of seven new limited edition nail lacquers inspired by Major League Baseball (MLB), marking the first-ever professional sports league licensing agreement for the company. Featuring a range of red, orange, blue and white hues, MLB Collection by OPI shades are ideal to mix, match and wear while fans cheer on their favorite MLB team.
“Enjoying a baseball game is one of America’s most celebrated pastimes,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “For many years, men dominated the stands, but today, more and more women can be found in the crowds. Baseball boasts a lot of female fans looking to demonstrate their love of the game through fashion – from trendy, feminine sports apparel to themed accessories. Now, women can wear the limited edition MLB Collection nail lacquers to show support from head (and fingers) to toe!”
“Major League Baseball understands the importance of female fans in the growth and success of our sport, and so we continuously seek new opportunities to diversify our portfolio of licensed offerings to target this extensive fan base,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “We are beyond thrilled to partner with OPI, a premium brand in a unique category of business, to launch this new line of exclusive nail polish, giving fans yet another colorful way to show off their team pride at the start of the 2014 baseball season.”
MLB Collection by OPI includes the following shades:
Go for it! This rich crème red is a real catch.
Love Athletes in Cleats
This shimmery red and a man in uniform…now that’s romantic.
Orange You Going to the Game?
This bright and playful orange is the ticket for fun.
Right Off the Bat
This frosty navy blue is a definite home run.
7th Inning Strrretch
Take this steely grey blue out to the ballgame.
Umpires Come Out at Night
Friday night at the game is perfect for this deep midnight blue.
Girls Love Diamonds
Whether on the finger or on the field, this pure white is totally engaging.
MLB Collection by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. MLB Collection will be available April 2014 – just in time for the start of the baseball season – at professional salons and select retailers for $9.00 suggested retail.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.