2.22.2014

Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers

Nail Color That Rocks!


This March, Nicole by OPI launches Roughles (“ruffles”) -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow. When the lacquer dries, Roughles lacquers reveal a unique pebbled finish. Roughles should be applied without a top coat to achieve a matte effect.

“Chic pastels were a major trend throughout the runway collections at spring/summer 2014 shows and textured, matte nails are going to be one of the hottest looks this spring,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Wearing these feminine shades on fingers and toes is a refreshing take on this trend. Pair these lacquers with candy colored fabrics and flirty floral prints to really make a statement!”

Roughles shades include:

I'm Stucco on You
I terra-"cotta" have this textured purple on my nails!

Rock the Look
The edgy side of girlie...a textured pink all your own.

On What Grounds?
Stop in the name of this textured turquoise beauty!

Sand in My Shoe
I "beacha" just love this grainy golden yellow in me.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning March 2014 for $7.99 each at retailers including select Duane Reade, Kroger, Kmart, Fred Meyer, CVS locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.


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6 comments

ellie said...

Oh so loving these pastels for spring. So glad to read this!

ivy said...

This looks so amazing for spring. Can't wait to try this new texture nail polish from OPI!

Couture Carrie said...

These look and sound amazing!

xoxox,
CC

Janet Taylor said...

I love them all!


Krysten Gautreaux said...

They're so pretty, perfect for spring!

Sherin said...

These look like lovely colours. I really like the look of the On What Grounds?.

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