OPI Announces New Interactive Lookbook and Nail Art App Featuring Gwen Stefani!

OPI releases two new interactive digital platforms to support the launch of Gwen Stefani for OPI – a collaboration lookbook and an app. The lookbook is hosted at OPI.com/Gwen, where fans can follow the line’s journey from inspiration to execution. The lookbook contains an exclusive behind-the-scenes full-length video from the collection’s photo shoot, never-before-seen interviews with Gwen, and tutorials featuring nail art created by The Illustrated Nail’s Sophie Harris-Greenslade.

Gwen Stefani for OPI also introduces a new iPhone/iPad app where consumers can virtually create their own freehand nail art using the collection’s seven shades – Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push And Shove, Over & Over A-Gwen – along with Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes. The app also includes a contest component, where users can create and submit nail looks for the chance to win weekly prizes through February 7.

OPI is excited to announce these two new digital components to enhance Gwen Stefani for OPI,” states Suzi Weiss-Fischmann, OPI Founder and Executive VP. “Collaborating with Gwen has been such a thrilling experience, and the lookbook provides consumers with a special glimpse into the partnership – from color development to product naming to shooting the campaign.

“The Gwen for OPI app is unlike any other nail art app available, allowing users to virtually paint their nails, add crystals and studs, and place the final look on a manicured hand – with no templates to curb creative direction,” adds Weiss-Fischmann. “Gwen and I will hand-select three contest winners each week, and we are really looking forward to seeing what users create.”

The Gwen Stefani for OPI lookbook can be accessed at opi.com/gwen. The iPhone/iPad app can be found through the App Store by searching Gwen for OPI or by following this link: bit.ly/GwenApp. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

A singer since childhood, Gwen has fronted the band No Doubt for the past 22 years. During this time she has achieved worldwide success as a performer, songwriter and recording artist selling almost 50 million albums worldwide. No Doubt’s five genre-blending albums have showcased her adept songwriting and poignant lyrics with number one hits like "Don't Speak", "Just A Girl", and "Hey Baby" along with many others.

After the double-platinum retrospective Singles Collection, featuring the hit "It's My Life," Gwen released two highly successful solo albums. Love.Angel.Music.Baby was released in 2004 and The Sweet Escape was released in 2006. In 2009, after a nearly five-year hiatus, No Doubt completed a 50-plus city North American tour performing for more than 750,000 fans that summer. The following year they were invited to perform for President Barack Obama and first lady Michelle Obama, Oprah Winfrey, Sir Paul McCartney and others as part of the annual Kennedy Center Honors. In 2012, No Doubt released their sixth studio album “Push And Shove” which debuted #3 on the Billboard Top 200 Chart. The band is currently writing and recording new music to be released this year.

In addition to her singer-songwriter career Gwen’s original sense of style and lifelong passion for creating her own clothing designs culminated in the launch of her fashion label L.A.M.B. (Love, Angel, Music, Baby) in 2003. Gwen is widely recognized as a trendsetter and accomplished designer within the fashion industry L.A.M.B is a luxurious collection of clothing, handbags, shoes and fragrance, based on Stefani's personal style and aesthetic. In 2005, Gwen launched her highly successful second brand Harajuku Lovers. Harajuku Lovers is a playful line of apparel, bags, shoes, fragrance, stationary and electronics that reflects Gwen’s love of Japanese culture and Pop Art. L.A.M.B. and Harajuku Lovers are sold in over 2500 retail doors worldwide. In 2011, Gwen launched Harajuku Mini exclusively for Target in all 1700+ doors. Harajuku Mini is a designer children’s brand that includes shoes, bags, accessories, swimwear, and home.

In 2011, Gwen became actively involved in the relief and recovery effort in Japan. In addition to donating $1,000,000 to Save The Children’s Japan Earthquake-Tsunami Children in Emergency Fund, Gwen created a charity auction and limited edition T-shirt with 100% of proceeds benefiting the relief effort.


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ellie said...

Awesome report on this app! Great to see nail art like this.

ivy said...

Oh so cool! What a fun app!

ellie's desk said...

Sweet news to hear about OPI. Great Saturday post!

ellie's desk said...

Sweet news to hear about OPI. Great Saturday post!

Couture Carrie said...

So fun!

And great cause!


Harija said...

Nice app and great!!
My Lyfe ; My Story
@MyLyfeMyStory ♥ ♥

Sherin said...

Sounds like such a fun app. One that will keep me busy for hours!

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